Which of the following statements is true of marketing decisions where the consumer exhibits low-involvement behavior?
A)Consumers will be relatively less concerned with convenience in purchasing.
B)Price offers can be effective in gaining trial
C)High price may suggest high quality or status,to the seller's benefit.
D)Promotional vehicles that communicate in greater detail are most likely to be effective.

Question

Quizplus · Accepted Answer

In low-involvement situations, consumers are not highly invested in the decision-making process, so price offers can be effective in gaining trial. Consumers are generally less concerned with convenience in purchasing and may not pay much attention to detailed promotional vehicles. High price may actually deter low-involvement consumers from making a purchase.

Which of the Following Statements Is True of Marketing Decisions