Which of the following observations concerning high-involvement purchase behavior is true?
A)Reference groups exert little influence on consumer behavior.
B)Familiarity is the key to purchase decisions.
C)Consumers seek to maximize expected satisfaction.
D)Consumers are information gatherers.

Question

Quizplus · Accepted Answer

High-involvement purchase behavior involves consumers seeking to maximize their expected satisfaction by carefully evaluating alternatives and gathering information to make informed decisions.

Which of the Following Observations Concerning High-Involvement Purchase Behavior Is