Consumers who routinely buy from the same store because their experiences with that store have been positive over time are said to have _____.
A)inertial loyalty
B)psychological commitment
C)source commitment
D)patronage loyalty

Question

Quizplus · Accepted Answer

Patronage loyalty refers to the loyalty that exists when consumers who routinely buy from the same store because their experiences with that store have been positive over time. Choices A, B, and C do not accurately describe this type of loyalty.

Consumers Who Routinely Buy from the Same Store Because Their