The routine repurchase of the same brand with little consideration of any alternatives is referred to as _____.
A)inertial purchasing
B)random repeated purchasing
C)brand loyalty
D)impulsive buying

Question

Quizplus · Accepted Answer

Brand loyalty refers to the routine repurchase of the same brand due to a strong preference, often with little consideration of alternatives.

The Routine Repurchase of the Same Brand with Little Consideration