In market-basket terminology,the conditional probability estimate of buying an item given you bought another one is called the ________.
A)lift
B)confidence
C)support
D)regression

Question

Quizplus · Accepted Answer

The conditional probability estimate of buying an item given you bought another one is called confidence. Lift measures the strength of the association between items, support measures the frequency of the itemsets, and regression measures the relationship between a response variable and one or more predictor variables.

In Market-Basket Terminology,the Conditional Probability Estimate of Buying an Item