An RFM score of ________ probably means that this customer has taken their business elsewhere and is probably not worth spending too many marketing resources on.
A)121
B)231
C)555
D)111

Question

Quizplus · Accepted Answer

A score of 555 indicates that the customer hasn't made a purchase recently, nor have they made many purchases in the past, and they haven't spent a lot of money overall. This suggests that they aren't very engaged with your brand and may have taken their business elsewhere, so it's probably not worth investing too many resources in trying to win them back.

An RFM Score of ________ Probably Means That This Customer