RFM analysis ranks customers by considering the recency,frequency,and ________ of their orders.
A)dollar amount
B)character
C)capacity
D)timeliness

Question

Quizplus · Accepted Answer

RFM analysis considers the following three factors: recency (how recently a customer has made a purchase), frequency (how frequently a customer makes purchases), and monetary value (how much a customer spends on each purchase). Therefore, the best choice would be A) dollar amount.

RFM Analysis Ranks Customers by Considering the Recency,frequency,and ________ of Their