________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.
A) TQM
B) CRM
C) Market-basket
D) RFM

Question

Quizplus · Accepted Answer

RFM (Recency, Frequency, Monetary) analysis is a method of sorting and analyzing customers based on their purchasing behavior, particularly their recency of purchase, frequency of purchase, and monetary value of purchase.

________ Analysis Is a Way of Analyzing and Ranking Customers