Question 1

Synapz,a manufacturer of office automation products,recently received a patent for an advanced therapeutic ergonomics technology.By doing this,which principle of competitive strategy is Synapz following?
A)lock in suppliers
B)raise barriers to market entry
C)lock in buyers and customers
D)reduce costs

Accepted Answer

By receiving a patent for an advanced therapeutic ergonomics technology, Synapz is raising barriers to market entry for its competitors. This means that other companies will find it difficult to replicate or offer similar products, giving Synapz a competitive advantage.

Question 2

The first three principles of competitive advantage include all of the following except ________.
A)creating new products
B)enhancing products or services
C)locking in suppliers
D)differentiating the product

Accepted Answer

The first three principles of competitive advantage are creating new products, enhancing products or services, and differentiating the product. Locking in suppliers is not one of the first three principles, but rather a tactic for securing resources or cost advantages.

Question 3

Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.
A)entry barriers
B)switching costs
C)product standards
D)value differentiation

Accepted Answer

Switching costs refer to the expenses or efforts required by customers to move from one product to another. By making it difficult or expensive for customers to switch to another product, a company can establish high switching costs and lock in its customers. This strategy is used to retain customers and reduce the likelihood of them switching to a competitor's product.

Question 4

Briefly describe the concepts of value,margin,and value chain.

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Question 5

By establishing high switching costs,which of the forces in Porter's five forces model is being addressed?
A)bargaining power of customers
B)bargaining power of suppliers
C)threat of new entrants
D)threat of substitutions

Accepted Answer

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Question 6

All of the following is true of process design except that it requires ________.
A)people to work in new ways
B)people to follow existing procedures
C)databases to be redesigned
D)application programs to be changed

Accepted Answer

Process design may require people to work in new ways, databases to be redesigned, and application programs to be changed. However, it does not necessarily require people to simply follow existing procedures, as it is often about finding more efficient and effective ways of completing tasks.

Question 7

What are the four competitive strategies according to Porter's model?

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Question 8

The sales process includes all of the following except ________.
A)outbound logistics
B)inbound logistics
C)marketing
D)promotions

Accepted Answer

Inbound logistics refers to the activities involved in receiving, storing, and disseminating incoming goods or materials, which is not part of the sales process. The sales process typically involves outbound logistics, marketing, and promotions.

Question 9

July Networks provides digital television services across the country.They have cutting-edge technology which gives clearer resolution.Customers are required to pay a fee amounting to three years' subscription charges.By doing this,which competitive strategy is July Networks implementing?
A)differentiating product
B)enhancing the product
C)locking in customer
D)creating entry barriers

Accepted Answer

July Networks is implementing a locking in customer strategy by requiring customers to pay a fee amounting to three years' subscription charges. This strategy is aimed at ensuring that customers stay subscribed to their service for a long time, thereby locking them in as customers.

Question 10

Organizations can lock in suppliers by making it difficult to switch to another organization or by ________.
A)making it easy to work with the organization.
B)preventing other organizations from working with their suppliers.
C)increasing investments in their supply chain.
D)taking over the supply channel.

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Question 11

Describe the process by which organizations develop their information systems.

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Question 12

Explain linkages using an example.

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Question 13

PowerCruise,a holiday cruise firm,recently offered its existing customers an extension of two years in their membership without any additional charges.By doing this,which competitive strategy is PowerCruise implementing?
A)lock in customers
B)create new services
C)enhance services
D)differentiate services

Accepted Answer

PowerCruise is implementing a lock-in strategy by offering an extension of two years on membership without any extra charge to their existing customers. This strategy aims to retain customers and make it less likely for them to switch to a competitor, ultimately increasing customer loyalty.

Question 14

What are switching costs?

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Question 15

Briefly describe Porter's five forces model.

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Question 16

What are support activities of a value chain?

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Question 17

Briefly describe the process-oriented competitive strategies.

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Question 18

What is a business process? Use an example to explain.

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Question 19

Building competitive advantage through the streamlining of business processes to increase margin is known as ________.
A)business process management
B)business reengineering
C)value chain management
D)competitive reengineering

Accepted Answer

Building competitive advantage through the streamlining of business processes is known as business process management. Business reengineering and competitive reengineering are similar concepts that refer to the fundamental overhaul of a business's processes and structures to improve performance. Value chain management is a broader concept that looks at optimizing a company's entire value chain, including suppliers and distributors, to create value for customers.

Question 20

Huen Software,an application provider to the gaming industry,decided to increase its portfolio by developing 3-D graphics-supported games for the mobile gaming industry.By doing this,which competitive strategy is Huen Software implementing?
A)raise entry barriers
B)product differentiation
C)lock in suppliers
D)reduce costs

Accepted Answer

Huen Software is implementing a product differentiation strategy by developing 3-D graphics-supported games for the mobile gaming industry. This strategy aims to make the company's products stand out from competitors' offerings and appeal to a unique market segment.

Quiz 3: Information Systems for Competitive Advantage

Synapz,a manufacturer of office automation products,recently received a patent for an advanced therapeutic ergonomics technology.By doing this,which principle of competitive strategy is Synapz following?

The first three principles of competitive advantage include all of the following except ________.

Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.

Briefly describe the concepts of value,margin,and value chain.

By establishing high switching costs,which of the forces in Porter's five forces model is being addressed?

All of the following is true of process design except that it requires ________.

What are the four competitive strategies according to Porter's model?

The sales process includes all of the following except ________.

July Networks provides digital television services across the country.They have cutting-edge technology which gives clearer resolution.Customers are required to pay a fee amounting to three years' subscription charges.By doing this,which competitive strategy is July Networks implementing?

Organizations can lock in suppliers by making it difficult to switch to another organization or by ________.