Which of the following statements regarding product benefits is most likely true?
A)People do not buy benefits,they buy features.
B)A benefit provides the customer with a personal advantage.
C)Prospects usually display equal interest in features and benefits.
D)Product features and benefits are the same but presented differently to consumers.
E)Salespeople should avoid describing features and focus exclusively on product benefits.

Question

Quizplus · Accepted Answer

Benefits provide customers with personal advantages and are therefore more likely to influence purchase decisions than features. Features are technical aspects of a product and may not lead to a personal benefit for the customer.

Which of the Following Statements Regarding Product Benefits Is Most