Marketing units working with the sales department to understand their client base or accounting units working with both of these departments to give them an idea of what type of budget is at their disposal is an example of standardization.

Question

Quizplus · Accepted Answer

This scenario is an example of integration, not standardization. Integration involves different departments working together to achieve common goals, whereas standardization refers to establishing uniform procedures and criteria.

Marketing Units Working with the Sales Department to Understand Their