How has the Internet accelerated international expansion efforts by retailers such as Neiman Marcus and J.Crew?
A) facilitating the construction of brick-and-mortar stores
B) monitoring sales revenues more efficiently with extranets
C) providing low cost access to new markets through e-commerce
D) enabling firms to provide online customer service in multiple languages
E) building a strong customer base through social media and viral advertising

Question

Quizplus · Accepted Answer

The Internet has provided retailers with a low-cost access to new markets through e-commerce, allowing them to expand internationally without the need to construct brick-and-mortar stores. This enables them to reach a wider customer base in different parts of the world.

How Has the Internet Accelerated International Expansion Efforts by Retailers