A plural form strategy is more effective when franchisors monitor their own units using mystery shoppers and unannounced field audits.

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This statement suggests that using a plural form strategy is more effective when franchisors monitor their own units through mystery shopping and unannounced field audits. This implies that franchisors can gain valuable insights into their franchisees' performance by observing their behavior and the quality of their services. By doing so, they can identify areas for improvement and develop strategies to enhance their franchisees' performance. Overall, careful monitoring can help franchisors ensure that their brand standards are being met and that their franchisees are providing high-quality services to customers.

A Plural Form Strategy Is More Effective When Franchisors Monitor