Which statement is most likely true about a marketing channel system?
A) Firms in the marketing channel typically work independently.
B) Modifying a channel system is usually a simple, inexpensive task.
C) Marketing channels represent a very small portion of the world's business.
D) Most marketing channel systems are easily duplicated by other firms in an industry.
E) Efficient marketing channels reduce distribution costs and increase customer satisfaction.

Question

Quizplus · Accepted Answer

Efficient marketing channels are designed to minimize distribution costs while providing customers with the goods and services they desire in a timely and cost-effective manner. Improving marketing channels can also enhance customer satisfaction by delivering products and services that meet or exceed customer expectations. Options A, B, C, and D are incorrect because firms operating within a marketing channel must work collaboratively, adjusting a channel system can be an arduous and costly task, marketing channels play a significant role in global business, and creating a successful marketing channel system requires substantial time and resources that may not be easily duplicated by other firms in the industry.

Which Statement Is Most Likely True About a Marketing Channel