A marketing channel strategy is a set of activities focused on designing and managing a marketing channel for the purpose of ________.
A) expanding a firm's position in niche markets
B) improving a firm's sustainable competitive advantage
C) minimizing difficulties with global distribution centers
D) evaluating marketing expenses in order to find cost savings
E) modifying the marketing mix to extend the product life cycle

Question

Quizplus · Accepted Answer

A marketing channel strategy is designed to improve a firm's sustainable competitive advantage by efficiently and effectively getting products to customers. The strategy includes activities such as selecting channel partners, managing channel relationships, and designing channel systems to meet customer needs. While niche markets and global distribution centers may be considerations in developing a marketing channel strategy, the ultimate goal is to improve the firm's competitiveness in the marketplace. Evaluating marketing expenses and extending product life cycle are also important but are not the primary focus of a marketing channel strategy.

A Marketing Channel Strategy Is a Set of Activities Focused