Direct marketing is measurable by calculating cost per inquiry (CPI)or cost per order (CPO),for example.
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Q14: Direct marketing is interactive because the advertiser
Q15: Privacy is a big concern with respect
Q16: Called hybrid commerce or an omnichannel strategy,the
Q17: Direct marketing programs are commonly planned with
Q18: Direct marketing programs are commonly used for
Q20: With the growing concern about fragmenting markets
Q21: A smart way to enhance direct mail
Q22: The pivotal role for direct marketing programs
Q23: Which is a key aspect of direct
Q24: Traditionally done via face-to-face-communications,now personal selling has
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