Direct marketing is interactive because the advertiser is attempting to develop an ongoing dialogue with customers.

Name: Direct marketing is interactive because the advertiser is attempting to develop an ongoing dialogue with customers.
Brand: Quizplus
Rating: 4.8 (31 reviews)

Question

Quizplus · Accepted Answer

Direct marketing involves two-way communication between the advertiser and the customer, allowing for personalization and customization of messages based on customer responses and feedback. Therefore, it is considered interactive.

Direct Marketing Is Interactive Because the Advertiser Is Attempting to Develop