Advertising and Integrated Brand Promotion Study Set 1
Quiz 16: Event Sponsorship,product Placements,and Branded Entertainment
The Only Way to Measure the Benefits of Sponsoring an Event
The only way to measure the benefits of sponsoring an event is to determine how often the sponsor's name appears at the event and in media coverage of the event.
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A key asset for event sponsorship is that it can relate with the consumer experience.
A well-fitting sponsored event can be a great addition to an IBP mix.
Product placement is the practice of placing any branded product into things such as movies or TV shows; for instance,an actor would have a branded beverage throughout the movie.
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