The only way to measure the benefits of sponsoring an event is to determine how often the sponsor's name appears at the event and in media coverage of the event.

Question

Quizplus · Accepted Answer

While measuring the frequency of a sponsor's name at an event and in media coverage is one way to evaluate the impact of sponsorship, it is not the only way. Other factors such as brand awareness, customer engagement, and return on investment should also be considered.

The Only Way to Measure the Benefits of Sponsoring an Event