Using events,product placement,and branded entertainment in an IBP entails the consumer experience and sponsorship of such can be examples of activating a sponsorship if they reinforce the sponsorship.

Question

Quizplus · Accepted Answer

The statement is true as events, product placement, and branded entertainment can enhance the consumer experience and reinforce the sponsorship, which is crucial for effective activation of the sponsorship.

Using Events,product Placement,and Branded Entertainment in an IBP Entails the Consumer