The idea of audience is different in digital and interactive media from a traditional audience.

Name: The idea of audience is different in digital and interactive media from a traditional audience.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In traditional media, the audience is passive and one-way, while in digital and interactive media, the audience is active and can interact with the content, shaping it as they consume it. Therefore, the idea of audience is different in these two types of media.

The Idea of Audience Is Different in Digital and Interactive