Formal Balance Creates a Mood of Seriousness or Directness.
Formal balance creates a mood of seriousness or directness.Informal balance actually creates an imbalance; a sense of unease and discomfort,or the feeling that something has gone wrong.
Balance,proportion,order,unity,and emphasis are the basic principles of design.
Layout is the term used for the drawing or digital rendering of a proposed print ad that shows where all the elements will be positioned.It allows for various alternatives and options.
An agency is creating a new print ad for a whitening toothpaste.While thinking about the new layout,the art director begins by asking his staff for several comps just to see the placement of various elements,and to get an idea of the general presentation.