While every step in a marketing research project is important,________ is the most important step.
A) problem definition
B) problem correction
C) research design formulation
D) report generation and presentation
E) project completion

Question

Quizplus · Accepted Answer

Problem definition is the most important step in a marketing research project because it determines the direction and focus of the research. Without a clear understanding of the problem and its objectives, the research may not yield relevant or useful insights.

While Every Step in a Marketing Research Project Is Important,________