Basic Marketing Research Study Set 1
Quiz 2: Defining the Marketing Research Problem and Developing an Approach
An Explicit Specification of a Set of Variables and Their
An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called an analytical model.
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In graphical models,the variables and their relationships are stated in prose form.
Verbal models are often a summary or restatement of the main points of the theory.
Mathematical models are visual and pictorially represent the theory.
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