To answer the question "Who is your target market,and how do you plan to reach them?" many firms will develop which of the following?
A)a formal marketing priority list
B)a formal market vision statement
C)a formal marketing mix
D)a formal marketing plan

Question

Quizplus · Accepted Answer

Developing a formal marketing plan is the best choice for answering the question about the target market and how to reach them. A marketing plan outlines a company's strategy for reaching its target market, including market research, segmentation, targeting, positioning, and the marketing mix (product, price, promotion, and place). It sets clear objectives and goals and outlines tactics and actions for achieving them. It also establishes metrics and measures for evaluating the effectiveness of the marketing efforts. Therefore, a marketing plan is a comprehensive and practical tool for implementing a company's marketing strategy and reaching its target market.

To Answer the Question "Who Is Your Target Market,and How