Ellen is in charge of developing a promotional strategy for a new product her company will soon introduce.She thinks word-of-mouth promotion is likely to be very effective and wants to keep the cost of the campaign relatively low.What is likely to be a key component of her campaign?
A)magazine advertisements
B)buzz marketing
C)television advertisements
D)sponsorships of major sporting events

Question

Quizplus · Accepted Answer

Buzz marketing, also known as word-of-mouth marketing, involves creating a buzz or excitement about a product or service through conversations and recommendations among consumers. This type of promotion can be relatively low cost and can be very effective in generating interest and sales for a new product. Magazine advertisements, television advertisements, and sponsorships of major sporting events are typically more expensive forms of promotion and may not be as effective for creating buzz and word-of-mouth.

Ellen Is in Charge of Developing a Promotional Strategy for a New