The makers of M&M candies change the colour coating on a seasonal basis. What does this product modification represent?
A) dynamically continuous innovation
B) discontinuous innovation
C) diffused innovation
D) continuous innovation

Question

Quizplus · Accepted Answer

The seasonal change in the colour coating of M&M candies is a minor modification that does not significantly alter the product or its use. Therefore, it represents a continuous innovation, which refers to incremental changes to existing products that do not fundamentally alter their performance or use.

The Makers of M&M Candies Change the Colour Coating on a Seasonal