Ivan has decided to start a business installing voice over Internet protocol (VOIP) software on computers, which allows individuals to make phone calls via the Internet. To get his business up and running, Ivan has decided to place an ad in the paper. He does not have any money, so he has to put the cost of the ad on his credit card. Ivan will spend more money than he will make in the first three months. Which stage of its life cycle is his VOIP business is in?
A) maturity
B) decline
C) introduction
D) growth

Question

Quizplus · Accepted Answer

Ivan is just starting his business and placing an ad to create awareness. He is not yet making enough money to cover his expenses, indicating that his business is in the introduction stage of its life cycle.

Ivan Has Decided to Start a Business Installing Voice Over