Marketers in the clothing business often create private brands in an effort to do which of the following?
A)bolster a reputation that links to the company's brand
B)create and protect an upscale image
C)gain exposure based on product recognition
D)leverage strengths to enter new markets

Question

Quizplus · Accepted Answer

Creating private brands allows marketers to control the image and perception of their clothing line, often positioning it as a high-end, exclusive option for customers. This protects the company's upscale reputation and can attract a certain demographic of consumers who are willing to pay a premium for this type of product.

Marketers in the Clothing Business Often Create Private Brands in an Effort