Which of the following is a group of products offered by a firm that are closely related to each other,either in terms of how they work or the customers they serve?
A)product spectrum
B)product mix
C)product line
D)product category

Question

Quizplus · Accepted Answer

A product line is a group of products offered by a firm that are closely related to each other either in terms of how they work or the customers they serve. A product line could be a collection of different product categories that are similar in nature or could be different products that cater to the same market segment or customer need. A product mix is a term used to describe the total range of products offered by a firm. A product spectrum is not a commonly used term in marketing and is not relevant to the question.

Which of the Following Is a Group of Products Offered