Which of the following occurs when established brands from different companies join forces in an effort to market the same product?
A) diffusion
B) cannibalization
C) cobranding
D) convenience products

Question

Quizplus · Accepted Answer

This is the definition of cobranding, which occurs when two or more established brands from different companies come together to market the same product. This is often done to increase consumer recognition and trust in the product. 
A) Diffusion is the spread of a product or innovation throughout a market. 
B) Cannibalization occurs when a new product or service from a company takes away sales from an existing product or service from the same company. 
D) Convenience products are low-involvement, inexpensive items that are purchased frequently in a routine manner.

Which of the Following Occurs When Established Brands from Different