The Nike brand is quite elastic. We see the Nike Swoosh on athletic shoes, as well as on an assortment of athletic apparel for almost every sport. Lately, the company has begun branching out into several entirely new product categories, such as MP3 players. Which of the following strategies does Nike appear to be pursuing?
A) line extension
B) cobranding
C) brand equity
D) brand extension

Question

Quizplus · Accepted Answer

Nike appears to be pursuing brand extension, as they are expanding their brand into entirely new product categories outside of their traditional athletic apparel and shoes.

The Nike Brand Is Quite Elastic