Question 1

Hypotheses are statements about proposed relationships rather than merely questions to be answered.

Accepted Answer

Hypotheses are testable statements that propose a relationship between variables or phenomena, and they are used to guide research and determine whether evidence supports or refutes the proposed relationship.

Question 2

By focusing on each component of the problem,the research questions and hypotheses,the researcher can determine what information should be obtained.

Accepted Answer

By breaking down the problem into its components, the researcher can determine the necessary information needed to answer the research questions and test their hypotheses.

Question 3

In graphical models,the variables and their relationships are stated in prose form.

Accepted Answer

In graphical models, the variables and their relationships are represented using graphs or diagrams, not prose form.

Question 4

Many international marketing efforts fail because a problem audit is not conducted prior to entering the foreign market,and the relevant environmental factors are not taken into account.

Accepted Answer

Conducting a problem audit and understanding environmental factors is crucial for successful international marketing efforts. Without this research, companies may overlook important cultural, political, economic or legal differences that can impact their products or services. Therefore, failing to conduct a problem audit can significantly hinder success in foreign markets.

Question 5

Specification of information needed is one of the components of the marketing research problem.

Accepted Answer

The answer of Specification of information needed is one of...

Question 6

Research questions are refined statements of the specific components of the problem.

Accepted Answer

This statement is true. Research questions clarify and specify the various aspects of the problem that are being investigated. They are important in guiding the research process and ensuring that the study is focused and relevant.

Question 7

A marketing research problem asks what information is needed and how it should be obtained.

Accepted Answer

This statement is true. A marketing research problem is designed to identify the information that is needed to make informed decisions and determine the best methods for gathering that information. Therefore, it involves both determining what information is needed (the problem) and how it can be obtained (the research design).

Question 8

A theory is a conceptual scheme based on foundational statements,which are assumed to be true.

Accepted Answer

A theory is built on foundational statements which are believed to be true and form the basis of the theory.

Question 9

Graphical models are particularly helpful in conceptualizing an approach to the problem.

Accepted Answer

Graphical models use visual representations to help understand the relationships between variables and their impact on the problem at hand, making them a useful tool in conceptualizing an approach to the problem.

Question 10

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a hypothesis.

Accepted Answer

This is the definition of a hypothesis in research methodology.

Question 11

According to the text,the marketing research problem is information-oriented.

Accepted Answer

The text states that the marketing research problem is "finding information that can be used for marketing decisions." This indicates that the problem is information-oriented.

Question 12

Each specific component of the marketing research problem should be further refined by developing one or more research questions and associated hypotheses.

Accepted Answer

Each specific component of the marketing research problem should be further refined by developing one or more research questions and associated hypotheses. This helps in defining clear objectives for the research study and helps in selecting the appropriate research methodology to address the research problem. By developing research questions and hypotheses, the researcher can also specify the types of data that need to be collected and the analysis that needs to be conducted to test the hypotheses.

Question 13

An analytical model consists of a set of variables related in a specified manner to represent all or a part of some real system or process.

Accepted Answer

This is a true statement. An analytical model is a representation of a system or process using a set of variables and relationships that are based on analysis and theoretical understanding. It is used to understand the behavior and performance of the system or process under different conditions and to make predictions about its future behavior.

Question 14

Graphical models explicitly specify the strength and direction of relationships among variables,usually in equation form.

Accepted Answer

Graphical models represent relationships among variables using graphs or diagrams, rather than equations. The graphs show the structure of the relationships, but do not necessarily specify their strength or direction.

Question 15

Determining the impact on sales and profits of various levels of price changes is an issue that would be addressed in a management decision problem.

Accepted Answer

The answer of Determining the impact on sales and profits...

Question 16

Focusing on the underlying causes of a problem is a characteristic of the marketing research problem.

Accepted Answer

Focusing on the underlying causes of a problem is an important aspect of defining a marketing research problem. It helps to ensure that the research will provide meaningful insights and recommendations for addressing the problem.

Question 17

Focusing on the underlying causes of a problem is a characteristic of a management decision problem.

Accepted Answer

The answer of Focusing on the underlying causes of a...

Question 18

Specification of information needed is one of the components of the approach to the problem.

Accepted Answer

Specification of information needed helps to define the problem more clearly and identify what kind of data or details are required in order to find a solution.

Question 19

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a theory.

Accepted Answer

The answer of An unproven statement or proposition about a...

Question 20

Unbiased evidence that is supported by empirical findings is called objective evidence.

Accepted Answer

Objective evidence is defined as unbiased evidence that is supported by empirical findings.

Quiz 2: Defining the Marketing Research Problem and Developing an Approach