What are similarities that exist between grounded theory and ethnographic studies? (Select all that apply.)
A) Participants are observed in natural settings.
B) Researchers immerse themselves in the culture of study participants.
C) The studies focus on human interactions and social process.
D) Data gathering and data analysis occur simultaneously.
E) Techniques for data collection can change as the study progresses.

Question

Quizplus · Accepted Answer

Correct A: Both methods have researchers encounter participants in natural settings.
Correct D: Data gathering and data analysis occur simultaneously in both methods.
Correct E: Both methods require the researcher to use a variety of data collection methods as studies progress.
Incorrect B: Immersion into the culture of participants is consistent only with ethnography.
Incorrect C: Grounded theory focuses on social process and human interactions.

What Are Similarities That Exist Between Grounded Theory and Ethnographic