Carlton Draught's 'Big Ad' used email to generate word-of-mouth on a mass scale on the internet,a practice referred to as ________ advertising.
A)advertainment
B)alternative
C)viral
D)guerrilla
E)wired

Question

Quizplus · Accepted Answer

The practice referred to in the question is "viral advertising," which involves using social media and other forms of online communication to spread information about a brand or product. Carlton Draught's "Big Ad" campaign utilized email to generate word-of-mouth on a mass scale, making it a clear example of viral advertising. Options A, B, D, and E may all be used in various marketing contexts, but they are not the best choices for describing Carlton Draught's campaign in this particular question.

Carlton Draught's 'Big Ad' Used Email to Generate Word-Of-Mouth on a Mass