In an attempt to stand out among the media clutter,several companies have begun integrating brands and media content,which is known as ________.
A)brand-funded entertainment
B)new media
C)alternative media
D)subliminal advertising
E)embeds

Question

Quizplus · Accepted Answer

Brand-funded entertainment refers to the integration of brands and media content, which helps the companies to stand out among the media clutter. This approach also helps to create a positive brand image and increase brand awareness among the audience. Hence, option A is the correct answer. Option B (new media) and option C (alternative media) are not specific to brand integration and do not accurately depict the given scenario. Option D (subliminal advertising) involves hidden or indirect advertising, which is not applicable here. Option E (embeds) is a vague term and does not provide a clear indication of brand integration.

In an Attempt to Stand Out Among the Media Clutter,several