________ is the number of homes in a geographic area that are able to pick up a radio station clearly,whether those homes are actually tuned in or not.
A)Circulation
B)Coverage
C)Rating
D)Impression
E)Gross impression

Question

Quizplus · Accepted Answer

Coverage refers to the number of homes in a geographic area that can pick up a radio station clearly, regardless of whether they are listening or not. Circulation refers to the number of physical copies of a publication that are distributed or sold. Rating refers to the percentage of a population that is listening to a particular radio station at a specific time. Impression refers to the number of times an ad is seen or heard, and gross impression refers to the total number of potential exposures to an ad.

________ Is the Number of Homes in a Geographic Area