To be counted as 'reached' on TV,a household need only have the set on and tuned to the right channel.This is known as:
A)pure reach (PR)
B)real reach (RR)
C)households using television (HUT)
D)target audience ratings point (TARP)
E)none of these

Question

Quizplus · Accepted Answer

Households Using Television (HUT) refers to the number of households in a given area that have one or more televisions turned on at any particular time. This metric does not require that viewers are actively watching or engaged with the content, only that the television is on and tuned to a channel.

To Be Counted as 'Reached' on TV,a Household Need Only