Which of the following exemplifies a discontinuous innovation?
A)The research and development team of a cell phone manufacturing company installs a feature in the phones that allows the users to open different applications with a few quick hand movements.
B)TechnoZee, a multinational computer technology corporation, upgrades the data storage capacity of its USB flash drives from 32 GB to 1 TB.
C)A tea brand introduces two new flavors and changes its logo for a more sophisticated look.
D)Shinzen Labs, a food analysis and research laboratory, develops a food packaging material that repels bugs and rodents.

Question

Quizplus · Accepted Answer

A discontinuous innovation is a new product or technology that completely disrupts an existing market or creates a new one. The development of a food packaging material that repels bugs and rodents is a significant innovation that can disrupt the food packaging industry. The other options are examples of continuous innovation, which involve incremental improvements to existing products or features.

Which of the Following Exemplifies a Discontinuous Innovation