Nutriman, a company manufacturing health supplements, puts its advertisements in a popular health and fitness blog. The advertisements seamlessly blend in with the overall theme of the blog and almost look like a part of the platform. Which of the following strategies has Nutriman implemented in this scenario?
A)Product placement
B)Guerilla marketing
C)Sponsorship
D)Native advertising

Question

Quizplus · Accepted Answer

Nutriman has implemented native advertising, where the advertisements appear to be a natural part of the blog's content and seamlessly blend in with the overall theme. Native advertising is a form of paid media that looks like organic content. Product placement involves integrating the product directly into the content, guerilla marketing involves unconventional and surprise marketing techniques, and sponsorship involves sponsoring the blog or content creator.

Nutriman, a Company Manufacturing Health Supplements, Puts Its Advertisements in a Popular