A deep association between a marketer and a partner (usually a cultural or sporting event), which involves promotion of the marketer in exchange for either payment or the provision of goods, is known as _____.
A) sponsorship
B) cross-selling
C) lobbying
D) partnership

Question

Quizplus · Accepted Answer

Sponsorship involves a marketer promoting their brand by associating with a cultural or sporting event, often in exchange for payment or goods.

A Deep Association Between a Marketer and a Partner (Usually