A health-drink company faces a lot of flak for misquoting the nutritional facts on its product packages. Once it clears the charges, the company hires a firm that helps it in reviving a positive image in the media as well as the broader community. The firm's primary task is to constantly communicate with the media personnel and make sure that the media runs unpaid stories that create a favorable impression about the company. This scenario exemplifies the use of:
A) lobbying.
B) public relations.
C) social marketing.
D) greenwashing strategies.

Question

Quizplus · Accepted Answer

Public relations is the practice of managing the spread of information between an individual or an organization and the public. In this case, the firm is hired to help the health-drink company revive a positive image in the media and the broader community. The firm's primary task is to constantly communicate with the media personnel and make sure that the media runs unpaid stories that create a favorable impression about the company. This is an example of public relations.

A Health-Drink Company Faces a Lot of Flak for Misquoting