A downside of publicity is that:
A) it is often perceived by consumers as an untrustworthy and unethical practice.
B) the marketer has no control over how the media present the company or its products.
C) it is a highly expensive affair.
D) it lacks proper planning.

Question

Quizplus · Accepted Answer

Publicity is not directly controlled by the marketer, so they cannot dictate how the media will portray their company or products.

A Downside of Publicity Is That