Scenario 11-3
A 30-second TV spot begins with a strip of yellow litmus paper being lowered into a bottle of household cleaner.Music plays in the background.The words "You Probably Know This.Litmus Paper Measures Alkalinity" are superimposed on the bottom of the screen.The litmus paper is removed, and it has turned a dark blue-green color."You Probably Know This.The Darker, The Harsher" is then superimposed.A series of cuts reveals litmus paper being lowered onto different bars of wet soap.In each case, the strip turns a dark color.The brand name of each bar of soap is superimposed underneath.Finally, litmus paper is lowered onto a bar of Ivory soap.The paper remains yellow.Three superimpositions appear in succession: "Ivory," "Ivory is the mildest," and "Bar none."
-(Scenario 11-3) To make sure that all the words and visuals of this TV spot work together, the creative team would have begun this campaign by preparing a(n)
A)working script.
B)storyboard.
C)fact sheet.
D)thumbnail.

Question

Quizplus · Accepted Answer

A storyboard is a visual representation of the shots and sequence of a TV spot. It allows the creative team to see how the words and visuals work together and make any necessary changes before filming. In this scenario, the TV spot includes multiple shots of litmus paper being lowered onto different bars of soap, each with a different brand name superimposed underneath. The storyboard would help the team plan these shots and ensure that the brand names are accurately displayed for the audience.

Scenario 11-3 A 30-Second TV Spot Begins with a Strip of Yellow