Scenario 11-2
You are the creative director at a Milwaukee ad agency.Today, your copywriters are presenting you with their ideas for several 30-second radio spots for the City of Milwaukee Tourism Bureau, which wants to feature its own information center and tours, as well as city museums, art galleries, concerts, festivals, and special events.When they are ready, the best ideas will be taken to the marketing director at the City of Milwaukee for review and approval.
-(Scenario 11-2) One copywriter presents a spot that is funny, delivers the key selling points, and uses opening music as well as sound effects representing various elements of the city.You need to get it recorded before sending it to the client.You send it with the young copywriter to a trusted recording studio with the caution to "use SFX with care." By this, you mean
A)keep any added music to a minimum to avoid irritating the audience.
B)make sure the sound effects don't overwhelm the copy.
C)don't expect to build a musical picture in the listener's mind.
D)don't mix both sound effects and music.

Question

Quizplus · Accepted Answer

The caution to "use SFX with care" indicates that the copywriter needs to be mindful of not overwhelming the copy with sound effects. While some sound effects can enhance the radio spot, they should not detract from the key selling points of the advertisement. Therefore, the best choice is B, which suggests that the copywriter should make sure the sound effects do not overwhelm the copy.

Scenario 11-2 You Are the Creative Director at a Milwaukee Ad Agency.Today