What is the best guideline for working with both audio and visual elements during the production of a television spot?
A)Emphasize the visual but reinforce it with the audio.
B)Don't use the audio when showing a key visual.
C)Let the audio tell the full brand story.
D)Allow the visual to establish the tone and the audio to sell the benefits.

Question

Quizplus · Accepted Answer

The best practice is to emphasize the visual, as it is often more engaging, while using audio to reinforce and complement the message being conveyed visually.

What Is the Best Guideline for Working with Both Audio