An art director is conducting an orientation with two new artists and stresses that this agency does, in fact, consistently incorporate the generally accepted principles of design in its creative work.In his brief summary of these principles, which of the following would not be included?
A)The ad should give equal emphasis to all elements.
B)The proportion within an ad should be pleasing to the viewer.
C)There should be a unifying force within the ad.
D)The elements in the ad should have a directional pattern.

Question

Quizplus · Accepted Answer

Giving equal emphasis to all elements is not a generally accepted principle of design. In fact, creating a hierarchy of elements and emphasizing certain elements over others is a common technique in design. The other three principles listed (proportion, unity, and direction) are generally accepted principles of design.

An Art Director Is Conducting an Orientation with Two New