The most important function of the first few seconds of a television commercial is to
A)stress the audio-then the viewer will follow up with the visual.
B)get the name out-so the viewer can establish recall at the outset.
C)establish the benefit-otherwise the viewer will quickly lose interest.
D)get attention-grab the viewer immediately or the spot will probably fail.

Question

Quizplus · Accepted Answer

The first few seconds of a television commercial are crucial in gaining the viewer's attention. If the commercial fails to grab the viewer's attention immediately, it is likely to be ignored or forgotten. Therefore, getting attention is the most important function of the first few seconds of a TV commercial.

The Most Important Function of the First Few Seconds of a Television