The idea of audience is very different in digital and interactive media, because people often seek out these ads rather than the other way around, and are more active, more engaged, and more direct in their response.

Question

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In digital and interactive media, the audience is often more active, engaged, and direct in their response because they are seeking out the ads or content themselves, rather than being targeted by them. This is a key difference from traditional advertising.

The Idea of Audience Is Very Different in Digital and Interactive