What types of brands are commonly repositioned?
A)those that are in a tightly competitive market
B)those that are bought on a regular or habitual basis
C)those that are big-ticket items
D)those that are popular with one generation but fade with the next

Question

Quizplus · Accepted Answer

Brands that were popular with one generation but are fading with the next are often repositioned in order to appeal to a new audience. Examples may include traditional brands that are trying to attract younger customers, or brands that have become outdated but still have a loyal following.

What Types of Brands Are Commonly Repositioned