What are the three fundamental options that advertisers have when choosing a positioning theme?
A)demographic, psychographic, or geographic
B)benefit, user, or competitive
C)STP, VALS, or SIC
D)functional, emotional, or psychological

Question

Quizplus · Accepted Answer

The three fundamental options that advertisers have when choosing a positioning theme are benefit, user, or competitive. These options are based on the different ways that a product or brand can be positioned to appeal to a target audience. Benefit positioning focuses on the benefits or solutions that a product offers to consumers, while user positioning emphasizes the type of person or lifestyle that the product is designed for. Competitive positioning involves positioning the product against its competitors, highlighting its unique selling points and advantages. This option is the best choice as it provides a clear and effective way to differentiate the product from its competitors and appeal to the target audience.

What Are the Three Fundamental Options That Advertisers Have When